Omnichannel Analytics: the Key to Building Better Notification Experiences

New Blogpost by Anwesa Chatterjee

Without notification analytics, most companies are flying blind on their notification experience. In the PM’s Guide to Omnichannel Analytics, we talk about omnichannel analytics, why analytics are hard for notifications, and what we believe is needed to empower PMs. We also share some specific tips on making the best of analytics data to design a more informed notification experience for your users.